Google and Bing are often the first engines that come to our minds when we think about paid commercials. This is obvious, as all three engines are extremely well-known and most Internet users know their names. However, did anyone think of a PPC marketing campaign for advertisement without Google and Bing. This is a 1,000,000-dollar concern! A few social networking websites, such as Facebook, LinkedIn, and others, offer paid advertisements. If you are looking for a technology that allows many different businesses and companies to accurately track, and maximize their Business Marketing, Asset Management, Fleet Management, People Management, Tracking, Security, and Market Research, you should know more about geofencing marketing
It is crucial that your ads only appeal to your target audience. Social media sites could be the platform that helps you reach your target demographics. Social media pages are a great way to get reviews from clients. Even if your target audience isn’t looking for your product, they will still be able to discover it through the recommendations of others. Fb and LinkedIn are the most prominent social networking PPC players. Here are their details.
Facebook PPC
It is perhaps the most widely used PPC platform out of all social networks. Fb is home to more than 900,000,000 users. This means that you have a better chance of increasing your conversion fees. Fb is an option for even the most modest businesses that have limited financial resources.
Starting off
It is easy to set up an Fb campaign. All you have to do is log in and click “Advertise.”
Be clear about your goals before you begin entering your advertisement duplicate. Is it your goal to drive visitors to your website, or Fb page. What’s your “Phone to Action”? How can you sell products, get qualified prospects, or increase site likes? What in the world is it that you request?
Now it’s time to choose who you want to concentrate on. You have the option of:
Site
Demographics (age/gender, language, associations, etc.)
Loves and Pursuits
Instruction and practice
Connectivity on Fb
Your Facebook connections will be able to access different pages, functions and apps by becoming familiar. If you run a campaign to increase Facebook Likes, it is possible to exclude users who have not yet liked the page. Facebook may allow for text and image advertisements to be used, similar to PPC. You can also view your ads with different advertisement copies. Facebook provides conversion tracking at no cost, which is vital for almost any advertising campaign.
For startups, Fb PPC is a great tool. Facebook may be a good platform for model-development. It can provide exposure, increase audience and bring in new buyers.
LinkedIn PPC
LinkedIn is an additional social networking platform that can be used for PPC campaigns. To promote their products and/or services, more and more businesses are being listed on LinkedIn. LinkedIn has more than 200 million members. That is a lot of people to target. It allows you to narrow down your audience based on job functions and skills.
Obtaining Started
Create a New Advert Campaign
To create a new advertisement campaign, go to: LinkedIn Advertisements. Start New by choosing a new Ad Marketing campaign.
Select your language
You have the option to choose the language you want for your ad. LinkedIn supports many languages such as English, French Spanish, German and Spanish.
Choose a media type
LinkedIn supports both basic text advertisements and video ads. The videos shouldn’t exceed 30 seconds.
Write Your Advert Copy
Before you can write an advert copy, decide on the landing page. These are the most important things to keep in mind:
Ad Headline: The headline of an advert duplicate should not exceed twenty-five characters
Advert Body: The body should not be more than 75 characters. For different people, you can modify your ads.
Call-to Action (CTA), if you include an actionable CTA inside the advertisement, it will boost your CTR.
Focus on your advertisement
Targeting your ads to certain groups, genders or sites could help you target the right audience. This can increase conversion by allowing you to target more relevant clicks. These are the areas that you need to focus your attention:
Spot
Company
Job Title
School
Skills
Group
Gender
Age
Choose your preferred payment method
After you have chosen the targeting options, the next step is to choose the payment option. Two payment options are available:
1) Cost per Click (CTR).
2) Pay per 1,000 Impressions
Create a Daily Funds
Establish a daily spending budget that is based on the products and solutions you offer. Then, focus on buyers. The campaign should not be costly at the start. Start slow, look at where there are sales opportunities, then invest more in that market.
Reporting
The Home Screen of LinkedIn Ad Platform allows you to track your progress. Here you can view statistics and the average CPC of every marketing campaign. This is not Google AdWords. The CTR will be listed here, but it will be smaller. It is expected to be about 0.03%.
LinkedIn is used by men and women for making connections, searching job opportunities, recommendation, and so on. This is the perfect time to place your advertisement in front them. Get your company noticed with the LinkedIn Marketing Campaign.
Twitter PPC
Twitter boasts more than 200 million users. This makes it an ideal place for advertisers to market products and services. It offers promoted tweets that can be targeted to timelines and look for results.